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Learn how to be
successful without resorting to today’s slash-and-burn business
practices. You Can’t Go Wrong By Doing It Right shows
you how to apply the classic success formulas of one-of-a-kind
entrepreneurs. Discover the lost art of doing business: fresh
marketing and public relations strategies, classic customer service
principles, and surefire management methods. Today, too many American
businesses have become monsters, bullies, and thugs. In their
relentless pursuit of the bottom line, they have become cold, callous,
and calculating at the expense of their customers and employees.
You Can’t Go Wrong By Doing It Right returns you to a time when
businesses were profitable, competitive and humane. This book is a
refreshing perspective of the way we did business in a bygone era, an
era when principles and values were unencumbered by mergers,
acquisitions, or technological efficiencies
Edward E. Iacobucci, Chairman & Founder
Citrix Systems
In You Can’t Go Wrong By Doing It Right, learn by example how
to develop a hallmark style, cultivate your local garden, and sparkle
on the job.
| Contents |
Part 1.
50 Principles for Running
a Successful Business
- fifty
entries including |
| 1. You've Gotta Have Grit, Guts,
and Greed |
| 3. Serve Til
You Drop |
| 6. Give Where You Live |
| 9. Start In
Your Own Show |
| 12. Cultivate Your Local Garden |
| 15. Go for the
Gimmick |
| 18. Sparkle on the Job |
| 21. Always Use
One Hand to Wash the Other |
| 24. Eschew Gobbledygook |
| 27. Magnetize
Your Business |
| 30. Don't Become Attached to
Anything |
| 33. Go For the
Gizmos and Gadgets. |
| 36. Always Spy on Other
Businesses |
| 39. Make It
Better |
| 42. Don't Be Afraid To Be
Autocratic |
| 45. Look For
The Chicken Before the Egg |
| 48. Never Depend Upon the Weather
or People Who Say They'll Get Back to You Within Ten Days |
| Part II: The
Burdine Success Story |
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About the Author
Dr.
Stephen L. Goldstein is the executive producer and host of The
Business Exchange, an award-winning, weekly television program aired
on WLRN public television in Florida. A nationally recognized speaker
and leading trends forecaster and analyst, Dr. Goldstein is president
and CEO of Educational Marketing Services, specialists in trends
marketing. His columns have appeared in The Los Angeles Times,
Newsday, The Miami Herald, The Chicago Sun Times, and other leading
national and international publications. |
