Before
You Go Into Business read this
A Comprehensive Guide to Radio,Television, Print,
Direct Mail and Outdoor Advertising for Small Business
by Ira N. Nottonson
Price: Paperback: $17.95
Pages: 280
Qty:
Understand the elements of business through examples and easy to
understand language.
Gain
insight into the issues all small businesses face in their first few
years. Learn about business plans, funding sources, and the role of
the entrepreneur in relation to the investor or lender. Understand the
functions of accounting, contracts, and other basic business
principles. Benefit from learning how to value a business, take over a
family business, or enter a franchise. Each instructional chapter is
closed with worksheet questions and its key points highlighted.
Improve
your overall communication skills with Before You Go Into Business
Read This. The author relates all the business savvy terms used
today in understandable terms. Enjoy the easy-to-use format, and
simplicity of finding reference information. Keep this book handy
during complicated discussions with professionals while you learn the
basics.
Assess
what your entrepreneurial strengths and weaknesses are in Chapter
Four, Looking in the Mirror. The 150 questions help you evaluate your
own business skills. Each answer reveals your special talents and
identifies areas where you need improvement.
Realize as
you work through the pages, what seemed somewhat overwhelming will
become clear and manageable for you.
Contents
Introduction
Chapter 1: The Financial Picture
Chapter 2:
Getting the Money
Chapter 3: The Business Plan:
Developing a Road Map
Chapter 4:
Looking in the Mirror
Chapter 5: How Do I Choose ÒMyÓ
Business
Chapter 6: Basic
Business Principles
Chapter 7: Franchise or Otherwise
Chapter 8:
Starting a Business Versus Buying One
Chapter 9: Dealing With the
Professionals
Chapter 10: More
on Investors and Partners
Chapter 11: Leases and Contracts
Chapter 12:
Understanding Your Income Statement
Chapter 13: Marketing and
Advertising
Chapter 14: How
to Research Before Investing
Chapter 15: Taking Over a Family
Business
Chapter 16:
Improving Your Business
Chapter 17: Real People
Chapter 18: How
to Value a Business
Chapter 19: The Art of Negotiating
Chapter 20:
Running a Business for Profit
Chapter 21: Legal Entities: A
Simple Equation
About the Author
Ira N.
Nottonson is a lawyer who has participated in the business community
as an executive and an entrepreneur. He is an internationally known
speaker whose basic focus is understanding how to communicate in
business. He consults with businesses on building profitability and
valuing businesses for maximum price and protection. He is also the
author of The Secrets to Buying and Selling a Business.