Before You Go Into Business read this
A Comprehensive Guide to Radio,Television, Print, Direct Mail and Outdoor Advertising for Small Business
 
by Ira N. Nottonson
 
Price: Paperback: $17.95
Pages: 280

Qty:     


Understand the elements of business through examples and easy to understand language.

Gain insight into the issues all small businesses face in their first few years. Learn about business plans, funding sources, and the role of the entrepreneur in relation to the investor or lender. Understand the functions of accounting, contracts, and other basic business principles. Benefit from learning how to value a business, take over a family business, or enter a franchise. Each instructional chapter is closed with worksheet questions and its key points highlighted. 

Improve your overall communication skills with Before You Go Into Business Read This. The author relates all the business savvy terms used today in understandable terms. Enjoy the easy-to-use format, and simplicity of finding reference information. Keep this book handy during complicated discussions with professionals while you learn the basics. 
Assess what your entrepreneurial strengths and weaknesses are in Chapter Four, Looking in the Mirror. The 150 questions help you evaluate your own business skills. Each answer reveals your special talents and identifies areas where you need improvement.
Realize as you work through the pages, what seemed somewhat overwhelming will become clear and manageable for you.

Contents
Introduction

Chapter 1:  The Financial Picture 

Chapter 2: Getting the Money
Chapter 3: The Business Plan: Developing a Road Map
Chapter 4: Looking in the Mirror
Chapter 5: How Do I Choose ÒMyÓ Business
Chapter 6: Basic Business Principles
Chapter 7: Franchise or Otherwise
Chapter 8: Starting a Business Versus Buying One
Chapter 9: Dealing With the Professionals
Chapter 10: More on Investors and Partners
Chapter 11: Leases and Contracts
Chapter 12: Understanding Your Income Statement
Chapter 13: Marketing and Advertising
Chapter 14: How to Research Before Investing
Chapter 15: Taking Over a Family Business 
Chapter 16: Improving Your Business
Chapter 17: Real People
Chapter 18: How to Value a Business
Chapter 19: The Art of Negotiating
Chapter 20: Running a Business for Profit
Chapter 21: Legal Entities: A Simple Equation
 
About the Author

Ira N. Nottonson is a lawyer who has participated in the  business community as an executive and an entrepreneur. He is an internationally known speaker whose basic focus is understanding how to communicate in business. He consults with businesses on building profitability and valuing businesses for maximum price and protection. He is also the author of The Secrets to Buying and Selling a Business.

 
 

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