Develop a plan of action to start your business through simple
activities and checklists.
So, you
want to start your own business, but have no idea where to begin.
You're searching for a clear-cut guide that will teach you the
essentials without the legal and financial jargon. BusinessBasics
by Gerard Dodd is the friendly startup publication that will help you
get on your way.
BusinessBasics combines five workbooks covering topics from
writing a business plan to analyzing your market, and gives you the
tools you need to plan and implement your business in one easy to read
package. The book will teach you how to present your entrepreneurial
ideas in a business plan, how to get the proper funding to start your
venture, and how to market your idea successfully. You will also learn
how to manage your time and your personnel, and how to review your
overall operation to ensure it is running at maximum efficiency.
By
using helpful checklists and illustrations and filling out sample
forms and questionnaires, readers can determine what they're doing
right in starting and running their businesses, and how they can
improve. Whether you've only begun to consider starting a business or
you have a venture in place, Business Basics can help you improve your
management techniques and increase your chances of success.
|
Contents |
| Introduction
Section I: Management & Entrepreneurship |
| Section II: Basic Marketing |
| Section III: Basic Finances |
| Section IV: Capital &
Business Plan |
| Section V: Time & Personnel |
| Section VI: Activity
Planning |
| |
|
About the Author
Gerard
Dodd has run his own business for 13 years, acting as a management
consultant to small businesses and presenting workshops on business
basics. While working for Accion International, he traveled throughout
the world implementing plans to help disadvantaged urban areas and
initiating training and management studies and programs. He holds a
master's degree in psychology from Vermont College at Norwich
University. The book is illustrated by Maine humorist Tim Sample, who
performs comedy throughout New England. |
