Make the Best Site Selection Decision for Your Business

“A must read ... from the absolute master of retail location. Luigi shares his genius and simple philosophy in a clear and concise manner.”

 H. Wayne Huizenga, Founder
 former Chairman of Blockbuster Entertainment Corp.

Whether you are searching for a new business site or relocating an existing business, you have the power to dramatically increase or decrease your profits by choosing the right location. Location is the most important ingredient for success for any business that depends on customers finding it. But how can you tell a good location from a bad one? Experienced real estate executive Luigi Salvaneschi shares all he knows about the topic in his guide for retail business owners, managers, corporate and franchise operators, and real estate agents.

"This book is effective, because Salvaneschi has been on both side of the issue and it shows.  From the small businessperson to the corporate planner, this book is essential for those 
wanting to be in the right place, at the right time, for the right success!”

Dr. Robert L. Taylor, Dean
College of Business and Public Admin. 
University of Louisville, Kentucky

Learn how to:

v Spot the essential characteristics of the best location
v Understand why and how people move from one point to another and how this movement affects their retail business
v Analyze and learn from your competitor’s business so you can make your store a  better shopping option
v Use the concept of the analogue store to successfully project your store’s sales
v Learn about the retail trading zone and how to use it to capture the most customers 

Use these worksheets and others to help you with your site selection process:

  • Retail Trade Zone Survey 
  • Long-Range Store Development Plan 
  • Real Estate and Construction Checklist
  • Analogue Rating Score Sheet
  • Hourly Sales Analysis Worksheet
  • Success Model Worksheet